It was in 1805 that the very first operative refrigeration was designed by Oliver Evens The system would collect heat from the interior by moving vaporized refrigerant through the coils. The refrigerant moving through coils soaks up the heat and transfers it outside and releases it. The vapor would return to a liquid state where it recycled for use again. In 1894, Jacob Perkins was successful in making the first practical appliance using this technique. This brought a change from old icebox to new refrigerator in every household.
Today we take for granted that we have such at thing as refrigeration. When it breaks, we have to do something about it. Purchasing a new one becomes an option now. Someone at the store has to sell us that refrigerator. He is the salesman of the refrigerator.
If you are a modern salesman, what are tricks you would adopt to sell ?
Being a good advisor to your clients is one of the main tip. By being one, you would be able to understand about their requirements. A good advisor also easily earns the trust of the customer. When it comes time to buy that new refrigerator, you will be the one they come to for advice and the person to buy from.
Now you should give them at least three choices for buying. The first one is the priciest. This would automatically make the third one the lowest. Usually, when a person is given three choices, they feel that the right choice would be the middle one. Obviously, the middle one would neither would be the cheapest nor the costliest. The center one just feels right.
Know your products solid. Anticipate any questions that may come up. You should also be able to explain the pros and cons of the product to the buyer. You want to build trust right from the start. Be able to explain why your products are better than the competition.
Have full confidence in the product you sell. Know that it is quality, and just what the customer wants and needs. While communicating with the customers make eye contact with them so that they feel the confidence in you. When you speak about the product your enthusiasm should come out.
Think like your buyer. Feel and utilize the buyer's emotions. Think about what would be your feelings if you are the buyer. How would you feel after you bought this particular model? Your sales pitch should concentrate on these feelings. Picture to them how they will feel when they have this installed in their home.
Help your customer to see that their life will not be full without that refrigerator. Use these feelings. They came in to purchase a refrigerator. Tempt them with everything you know about how much their life is going to improve once they have this in their home.
Finally, build long-term trust through thinking long term. If they do not buy today, they will be back because they trust you.
Never give false information to the customer. Being knowledgeable, it is now a days easy for them to find the truth. Be up front and honest with them. You can easily lose their trust if you try lying to them.
Follow up on your sales. You should assist them in understanding the product and using it after buying. Make sure they get any refrigerator rebates they are eligible for. This would enable you to win their trust and build an long lasting connection. That means more sales for you and confidence in your salesmanship.